Google +1 Button and SEO

Posted by on Nov 27, 2012 in Blog
Google +1 Button and SEO

The Google +1 Button that is on so many websites today has been a mystery to many people. They know it has something to do with Google+, Google’s social network. But hitting the +1 button doesn’t add that page to your Google+ newsfeed in the same way as the Facebook Like button. So what does it do and how does it affect getting higher rankings on a Google search (SEO).  It turns out, +1 can be a pretty effective SEO tool.

 Google defines the +1 as a feature

to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.

So what does this mean? It’s simple. Let’s say you write a photography blog post. And someone (lets call him Frank) hits the +1 button under your blog post. Then, if anyone in Frank’s Google+ Circle of Friends (lets say Anne) searches Google for photography, then blended in with Anne’s search results will be your article. So how can we take advantage of that for SEO? If you can get your friends to +1 your posts, then when one of the people in their circle of friends does a search on that topic, they will see your post higher up in their Google search results. If your post is clicked on, or +1 by any pf the people in anyone of your friends’ circles, or reposted to Facebook, or any other SEO positive action, you will see a rankings increase.  You probably won’t see results from one post, but if you keep doing it, you should see higher rankings for your site.

Of course, the benefit speed depends on whether you have friends that use Google+.  If you don’t have a good network and your friends also don’t, it may take a bit longer to see this strategy come to fruition because you will need to find more people that you don’t know, reposting your articles. So as we have said many times, at the basic level, we need good content. As well, we not only want good writing, but also we want to write content that people are looking for by doing good analytics research as well as utilizing good keywords for increased traffic.

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